About Us

Esme & Arlo was born from a love of travel, family, and a desire to capture life’s fleeting moments, especially through photography. When styling outfits for family photos, we often saw the same matching prints dominating the market. We wanted something more, a brand that celebrated individuality while still honoring the deep connection between mothers and daughters. Because motherhood changes us. But it shouldn’t mean losing who we are.

Our founder, Elaine, is a physician and a working mom of two daughters. With no formal background in fashion, but a lifelong appreciation for design, she found herself inspired after the birth of her girls. She noticed a gap in the market for meaningful, thoughtfully designed clothing for women and girls. She dove into researching clothing manufacturing and never looked back. 

We hope you will enjoy the limited run pieces we feature here. We are just getting started.